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Google Ads
How does a Google Ads campaign work
Google Ads is an online advertising service where you pay to have your ads appear when people search for specific keywords related to your business on Google. You set a budget and choose the keywords you want to target. When someone searches for those keywords, your ad could appear at the top of the search results. You only pay when someone clicks on your ad. This helps attract potential customers who are already interested in what you offer, driving more traffic to your website and potentially increasing your sales.
Why You Need Google Ads for your business in 2025
Targeted Reach
Google Ads allows you to target specific audiences based on keywords, location, demographics, and interests, ensuring your ads reach potential customers who are actively searching for products or services like yours.
Cost Effective
You only pay when someone clicks on your ad (Pay-Per-Click model), making it a cost-effective way to spend your advertising budget. You can also set daily budgets and maximum bid amounts to control your spending.
Targeted Approach & Strategic Campaigns
Google Ads provides detailed analytics and reports, allowing you to track the performance of your campaigns in real time. This helps you understand what works, optimize your ads, and improve your return on investment (ROI
Our Process
At Boost Social, we employ a well-established process to ensure the swift and effective execution of your Google advertising campaigns, without compromising the desired outcomes. We are committed to making every click count.
Consultation:
Our first priority is to have in-depth discussions with our clients, ensuring a clear understanding of your business goals, both for your Google ad Campaign and long-term objectives.
Market Research:
Working closely with your team, we conduct comprehensive market research to identify the key demographics that your brand appeals to. This enables us to create a tailored strategy that effectively promotes your brand.
Content Creation:
Our team designs and implements a Google Ad Campaign that is customised to your business, objectives and target audience to help your business stay on top of the google rankings.
Google Ads Campaign Setup & Management
Full Set Up Cost:
$599 + GST (Non e-commerce)
$1200 + GST (e-commerce)
Ongoing Management:
non ecommerce: $90 p/m + GST (1st month FREE)
e-commerce: $180 p/m + GST (1st month FREE)
- Set budgets and goals (Google charges for the set budget separately)
- Setup of the campaign structure
- Build the full keyword list
- Setup of negative keywords
- Write your ad copies
- Ongoing tweaks of the campaign settings
- Setup conversion tracking including any coding to the website and lead forms
- Manage the campaign and constantly edit and tweak the setup to maximize results
